Purple Innovation, Inc.
US ˙ NasdaqGS ˙ US74640Y1064

SecurityPRPL / Purple Innovation, Inc.
InstitutionNorthern Trust Corp
Latest Disclosed Ownership97,227 shares
Latest Disclosed Value $ 64,286
Northern Trust Corp ownership in PRPL / Purple Innovation, Inc.

On May 14, 2026 - Northern Trust Corp filed a 13F-HR form disclosing ownership of 97,227 shares of Purple Innovation, Inc. (US:PRPL) valued at $64,286 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 17, 2026 disclosing 97,227 shares of Purple Innovation, Inc.. This represents a change in shares of 0.00% during the quarter. The current value of the position is $39,766 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-14 2026-03-31 13F PURPLE INNOVATION COM 74640Y106 97,227 0 0.00 64 -4.48 0.0000
2026-02-17 2025-12-31 13F PURPLE INNOVATION COM 74640Y106 97,227 -304 -0.31 67 -26.37 0.0000
2025-11-14 2025-09-30 13F PURPLE INNOVATION COM 74640Y106 97,531 -33,333 -25.47 91 -4.21 0.0000
2025-08-13 2025-06-30 13F PURPLE INNOVATION COM 74640Y106 130,864 -353,818 -73.00 95 -74.11 0.0000
2025-05-13 2025-03-31 13F PURPLE INNOVATION COM 74640Y106 484,682 24,033 5.22 368 2.23 0.0001
2025-02-14 2024-12-31 13F PURPLE INNOVATION COM 74640Y106 460,649 -18,219 -3.80 359 -24.10 0.0001
2024-11-13 2024-09-30 13F PURPLE INNOVATION COM 74640Y106 478,868 42,049 9.63 473 4.19 0.0001
2024-08-14 2024-06-30 13F PURPLE INNOVATION COM 74640Y106 436,819 -9,965 -2.23 454 -41.57 0.0001
2024-05-14 2024-03-31 13F PURPLE INNOVATION COM 74640Y106 446,784 23,831 5.63 777 78.62 0.0001
2024-02-13 2023-12-31 13F PURPLE INNOVATION COM 74640Y106 422,953 -24,061 -5.38 436 -43.06 0.0001
2023-11-13 2023-09-30 13F PURPLE INNOVATION COM 74640Y106 447,014 -72,889 -14.02 764 -47.13 0.0001
2023-08-11 2023-06-30 13F PURPLE INNOVATION COM 74640Y106 519,903 -32,972 -5.96 1,445 -0.96 0.0003
2023-05-15 2023-03-31 13F PURPLE INNOVATION COM 74640Y106 552,875 79,224 16.73 1,460 -35.67 0.0003
2023-02-13 2022-12-31 13F PURPLE INNOVATION COM 74640Y106 473,651 -14,635 -3.00 2,269 14.66 0.0005
2022-11-14 2022-09-30 13F PURPLE INNOVATION COM 74640Y106 488,286 -32,083 -6.17 1,978 24.17 0.0005
2022-08-12 2022-06-30 13F PURPLE INNOVATION COM 74640Y106 520,369 -21,828 -4.03 1,593 -49.76 0.0003
2022-05-13 2022-03-31 13F PURPLE INNOVATION COM 74640Y106 542,197 -30,441 -5.32 3,171 -58.28 0.0006
2022-02-08 2021-12-31 13F PURPLE INNOVATION COM 74640Y106 572,638 -2,097 -0.36 7,600 -37.09 0.0012
2021-11-15 2021-09-30 13F PURPLE INNOVATION COM 74640Y106 574,735 27,362 5.00 12,080 -16.44 0.0021
2021-08-13 2021-06-30 13F PURPLE INNOVATION COM 74640Y106 547,373 151,493 38.27 14,456 15.37 0.0025
2021-05-12 2021-03-31 13F PURPLE INNOVATION COM 74640Y106 395,880 164,515 71.11 12,530 64.41 0.0023
2021-02-11 2020-12-31 13F PURPLE INNOVATION COM 74640Y106 231,365 137,984 147.76 7,621 1,107.77 0.0015
2020-11-16 2020-09-30 13F PURPLE INNOVATION WT 74640Y114 93,381 -87,616 -48.41 631 -80.63 0.0001
2020-11-16 2020-09-30 13F PURPLE INNOVATION COM 74640Y106 262,696 81,699 6,530 0.0014
2020-08-14 2020-06-30 13F PURPLE INNOVATION COM 74640Y106 180,997 64,018 54.73 3,258 390.66 0.0008
2020-05-14 2020-03-31 13F PURPLE INNOVATION COM 74640Y106 116,979 31,049 36.13 664 -11.35 0.0002
2020-02-14 2019-12-31 13F PURPLE INNOVATION COM 74640Y106 85,930 45,642 113.29 749 146.38 0.0002
2019-11-13 2019-09-30 13F PURPLE INNOVATION COM 74640Y106 40,288 -2,842 -6.59 304 4.47 0.0001
2019-08-13 2019-06-30 13F PURPLE INNOVATION COM 74640Y106 43,130 -68 -0.16 291 45.50 0.0001
2019-05-13 2019-03-31 13F PURPLE INNOVATION COM 74640Y106 43,198 -143 -0.33 200 -21.87 0.0000
2019-02-12 2018-12-31 13F PURPLE INNOVATION COM 74640Y106 43,341 2,897 7.16 256 8.94 0.0001
2018-11-14 2018-09-30 13F PURPLE INNOVATION COM 74640Y106 40,444 1,830 4.74 235 -28.35 0.0001
2018-09-18 2018-06-30 13F/A-1 PURPLE INNOVATION COM 74640Y106 38,614 38,614 328 0.0001
2018-08-14 2018-06-30 13F PURPLE INNOVATION COM 74640Y106 38,614 328 0.0001
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.