ServiceNow, Inc.
US ˙ NYSE ˙ US81762P1021

SecurityNOW / ServiceNow, Inc.
InstitutionSynovus Financial Corp
Latest Disclosed Ownership11,589 shares
Latest Disclosed Value $ 10,665,125
Synovus Financial Corp reports 24.20% increase in ownership of NOW / ServiceNow, Inc.

On November 7, 2025 - Synovus Financial Corp filed a 13F-HR form disclosing ownership of 11,589 shares of ServiceNow, Inc. (US:NOW) valued at $10,665,125 USD as of September 30, 2025. The entity filed a previous 13F-HR on August 14, 2025 disclosing 9,331 shares of ServiceNow, Inc.. This represents a change in shares of 24.20% during the quarter. The current value of the position is $1,383,263 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2025-11-07 2025-09-30 13F SERVICENOW COM 81762P102 11,589 2,258 24.20 10,665 11.17 0.1220
2025-08-14 2025-06-30 13F SERVICENOW COM 81762P102 9,331 -200 -2.10 9,593 26.42 0.1174
2025-05-14 2025-03-31 13F SERVICENOW COM 81762P102 9,531 -2,398 -20.10 7,588 -40.00 0.0982
2025-02-13 2024-12-31 13F SERVICENOW COM 81762P102 11,929 -1,542 -11.45 12,646 4.96 0.1609
2024-11-25 2024-09-30 13F/A-1 SERVICENOW COM 81762P102 13,471 -205 -1.50 12,048 11.99 0.1395
2024-11-14 2024-09-30 13F SERVICENOW COM 81762P102 13,471 -205 12,048 0.0719
2024-08-13 2024-06-30 13F SERVICENOW COM 81762P102 13,676 2,952 27.53 10,758 31.60 0.1421
2024-05-14 2024-03-31 13F SERVICENOW COM 81762P102 10,724 -81 -0.75 8,176 7.10 0.1062
2024-02-14 2023-12-31 13F SERVICENOW COM 81762P102 10,805 -42 -0.39 7,634 25.89 0.1081
2023-11-13 2023-09-30 13F SERVICENOW COM 81762P102 10,847 -269 -2.42 6,063 -2.93 0.0692
2023-08-08 2023-06-30 13F SERVICENOW COM 81762P102 11,116 -555 -4.76 6,247 15.18 0.0684
2023-05-11 2023-03-31 13F SERVICENOW COM 81762P102 11,671 -2,088 -15.18 5,424 1.52 0.0611
2023-02-06 2022-12-31 13F SERVICENOW COM 81762P102 13,759 3,212 30.45 5,342 34.15 0.0609
2022-10-27 2022-09-30 13F SERVICENOW COM 81762P102 10,547 729 7.43 3,982 -14.57 0.0488
2022-08-10 2022-06-30 13F SERVICENOW COM 81762P102 9,818 5,910 151.23 4,661 113.81 0.0547
2022-05-12 2022-03-31 13F SERVICENOW COM 81762P102 3,908 145 3.85 2,180 -10.62 0.0231
2022-02-14 2021-12-31 13F SERVICENOW COM 81762P102 3,763 10 0.27 2,439 4.81 0.0242
2021-11-08 2021-09-30 13F SERVICENOW COM 81762P102 3,753 -557 -12.92 2,327 -1.77 0.0246
2021-08-11 2021-06-30 13F SERVICENOW COM 81762P102 4,310 3,081 250.69 2,369 279.04 0.0234
2021-05-11 2021-03-31 13F SERVICENOW COM 81762P102 1,229 -40 -3.15 625 -10.84 0.0070
2021-02-11 2020-12-31 13F SERVICENOW COM 81762P102 1,269 89 7.54 701 23.85 0.0081
2020-11-09 2020-09-30 13F SERVICENOW COM 81762P102 1,180 -5 -0.42 566 18.66 0.0076
2020-08-10 2020-06-30 13F SERVICENOW COM 81762P102 1,185 -2,141 -64.37 477 -49.68 0.0069
2020-04-24 2020-03-31 13F SERVICENOW COM 81762P102 3,326 2,759 486.60 948 488.82 0.0132
2020-02-06 2019-12-31 13F SERVICENOW COM 81762P102 567 0 0.00 161 11.81 0.0022
2019-11-01 2019-09-30 13F SERVICENOW COM 81762P102 567 0 0.00 144 -7.10 0.0022
2019-08-08 2019-06-30 13F SERVICENOW COM 81762P102 567 6 1.07 155 12.32 0.0023
2019-05-09 2019-03-31 13F SERVICENOW COM 81762P102 561 300 114.94 138 200.00 0.0022
2019-02-07 2018-12-31 13F SERVICENOW COM 81762P102 261 0 0.00 46 -9.80 0.0008
2018-11-01 2018-09-30 13F SERVICENOW COM 81762P102 261 261 51 0.0008
2016-08-04 2016-06-30 13F SERVICENOW COM 81762P102 0 -110 -100.00 0 -100.00
2016-05-09 2016-03-31 13F SERVICENOW COM 81762P102 110 19 20.88 7 -12.50 0.0002
2016-02-08 2015-12-31 13F SERVICENOW COM 81762P102 91 91 0.00 8 0.0002
2015-11-03 2015-09-30 13F SERVICENOW COM 81762P102 0 0 0 0.0000
2015-05-08 2015-03-31 13F SERVICENOW COM 81762P102 0 -14 -100.00 0 -100.00
2015-02-09 2014-12-31 13F SERVICENOW COM 81762P102 14 14 1 0.0000
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.