GoPro, Inc.
US ˙ NasdaqGS ˙ US38268T1034

SecurityGPRO / GoPro, Inc.
InstitutionMorgan Stanley
Latest Disclosed Ownership324,422 shares
Latest Disclosed Value $ 249,806
Morgan Stanley reports 47.29% decrease in ownership of GPRO / GoPro, Inc.

On May 15, 2026 - Morgan Stanley filed a 13F-HR form disclosing ownership of 324,422 shares of GoPro, Inc. (US:GPRO) valued at $249,805 USD as of March 31, 2026. The entity filed a previous 13F-HR/A on May 27, 2026 disclosing 615,529 shares of GoPro, Inc.. This represents a change in shares of -47.29% during the quarter. The current value of the position is $324,422 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F GOPRO CL A 38268T103 324,422 -291,107 -47.29 250 -71.28 0.0000
2026-05-27 2025-12-31 13F/A-1 GOPRO CL A 38268T103 615,529 327,569 113.76 868 42.13 0.0001
2026-02-13 2025-12-31 13F GOPRO CL A 38268T103 615,529 327,569 868 0.0001
2026-05-27 2025-09-30 13F/A-1 GOPRO CL A 38268T103 287,960 -153,185 -34.72 610 82.63 0.0000
2025-11-14 2025-09-30 13F GOPRO CL A 38268T103 287,960 -153,185 610 0.0000
2025-08-15 2025-06-30 13F GOPRO CL A 38268T103 441,145 -192,419 -30.37 334 -20.29 0.0000
2025-05-15 2025-03-31 13F GOPRO CL A 38268T103 633,564 -361,732 -36.34 420 -61.35 0.0000
2025-05-15 2024-12-31 13F/A-1 GOPRO CL A 38268T103 995,296 138,406 16.15 1,085 -6.95 0.0001
2025-02-14 2024-12-31 13F GOPRO CL A 38268T103 995,296 138,406 1,085 0.0001
2025-05-14 2024-09-30 13F/A-2 GOPRO CL A 38268T103 856,890 -12,747 -1.47 1,165 -5.59 0.0001
2025-02-14 2024-09-30 13F/A-1 GOPRO CL A 38268T103 856,890 -12,747 1,165 0.0001
2024-11-14 2024-09-30 13F GOPRO CL A 38268T103 856,890 -12,747 1,165 0.0001
2025-05-14 2024-06-30 13F/A-2 GOPRO CL A 38268T103 869,637 -603,183 -40.95 1,235 -62.42 0.0001
2024-10-17 2024-06-30 13F/A-1 GOPRO CL A 38268T103 869,637 -603,183 1,235 0.0001
2024-08-14 2024-06-30 13F GOPRO CL A 38268T103 869,637 -603,183 1,235 0.0001
2024-10-17 2024-03-31 13F/A-2 GOPRO CL A 38268T103 1,472,820 -176,842 -10.72 3,284 -42.63 0.0003
2024-08-16 2024-03-31 13F/A-1 GOPRO CL A 38268T103 1,472,820 -176,842 3,284 0.0003
2024-05-15 2024-03-31 13F GOPRO CL A 38268T103 1,472,820 -176,842 3,284 0.0003
2024-08-16 2023-12-31 13F/A-1 GOPRO CL A 38268T103 1,649,662 1,090,219 194.88 5,724 225.97 0.0005
2024-02-13 2023-12-31 13F GOPRO CL A 38268T103 1,649,662 1,090,219 5,724 0.0005
2023-11-15 2023-09-30 13F GOPRO CL A 38268T103 559,443 -98,158 -14.93 1,757 -35.49 0.0002
2023-08-14 2023-06-30 13F GOPRO CL A 38268T103 657,601 -37,877 -5.45 2,722 -22.18 0.0003
2023-05-15 2023-03-31 13F GOPRO CL A 38268T103 695,478 103,442 17.47 3,498 18.66 0.0004
2023-02-14 2022-12-31 13F GOPRO CL A 38268T103 592,036 -403,584 -40.54 2,948 -39.95 0.0003
2022-11-14 2022-09-30 13F GOPRO CL A 38268T103 995,620 -368,897 -27.03 4,909 -34.95 0.0007
2022-10-27 2022-06-30 13F/A-1 GOPRO CL A 38268T103 1,364,517 227,677 20.03 7,546 -22.18 0.0010
2022-08-15 2022-06-30 13F GOPRO CL A 38268T103 1,364,517 227,677 7,546 0.0002
2022-10-27 2022-03-31 13F/A-1 GOPRO CL A 38268T103 1,136,840 -272,755 -19.35 9,697 -33.28 0.0013
2022-05-13 2022-03-31 13F GOPRO CL A 38268T103 1,136,840 -272,755 9,697 0.0013
2022-02-14 2021-12-31 13F GOPRO CL A 38268T103 1,409,595 -404,592 -22.30 14,533 -14.41 0.0018
2021-11-15 2021-09-30 13F GOPRO CL A 38268T103 1,814,187 145,424 8.71 16,980 -12.65 0.0023
2021-08-23 2021-06-30 13F/A-1 GOPRO CL A 38268T103 1,668,763 238,539 16.68 19,440 16.77 0.0026
2021-08-16 2021-06-30 13F GOPRO CL A 38268T103 1,668,763 238,539 19,440 0.0026
2021-05-17 2021-03-31 13F GOPRO CL A 38268T103 1,430,224 -397,283 -21.74 16,648 10.02 0.0024
2021-02-16 2020-12-31 13F GOPRO CL A 38268T103 1,827,507 1,529,989 514.25 15,132 1,023.39 0.0023
2020-11-13 2020-09-30 13F GOPRO CL A 38268T103 297,518 -1,861,643 -86.22 1,347 -86.89 0.0003
2020-08-14 2020-06-30 13F GOPRO CL A 38268T103 2,159,161 542,028 33.52 10,277 142.61 0.0023
2020-05-26 2020-03-31 13F/A-1 GOPRO CL A 38268T103 1,617,133 -524,132 -24.48 4,236 -54.42 0.0012
2020-05-15 2020-03-31 13F GOPRO CL A 38268T103 1,617,133 -524,132 4,236 325.4131
2020-02-14 2019-12-31 13F GOPRO CL A 38268T103 2,141,265 1,800,882 529.08 9,293 425.92 0.0022
2019-11-14 2019-09-30 13F GOPRO CL A 38268T103 340,383 -926,738 -73.14 1,767 -74.47 0.0005
2019-08-14 2019-06-30 13F GOPRO CL A 38268T103 1,267,121 776,687 158.37 6,920 117.06 0.0018
2019-05-15 2019-03-31 13F GOPRO CL A 38268T103 490,434 -1,240,665 -71.67 3,188 -56.56 0.0009
2019-02-14 2018-12-31 13F GOPRO CL A 38268T103 1,731,099 326,688 23.26 7,339 -27.42 0.0022
2019-04-23 2018-09-30 13F/A-2 GOPRO CL A 38268T103 1,404,411 458,907 48.54 10,112 66.07 0.0025
2018-11-20 2018-09-30 13F/A-1 GOPRO CL A 38268T103 1,404,411 0 10,112 0.0025
2018-11-14 2018-09-30 13F GOPRO CL A 38268T103 1,404,411 458,907 10,112
2019-04-23 2018-06-30 13F/A-1 GOPRO CL A 38268T103 945,504 -272,243 -22.36 6,089 4.41 0.0016
2018-08-14 2018-06-30 13F GOPRO CL A 38268T103 945,504 -272,243 6,089
2019-04-23 2018-03-31 13F/A-1 GOPRO CL A 38268T103 1,217,747 -315,478 -20.58 5,832 -49.75 0.0016
2018-05-14 2018-03-31 13F GOPRO CL A 38268T103 1,217,747 -315,478 5,832
2019-04-23 2017-12-31 13F/A-1 GOPRO CL A 38268T103 1,533,225 935,356 156.45 11,607 76.32 0.0032
2018-02-14 2017-12-31 13F GOPRO CL A 38268T103 1,533,225 935,356 11,607
2017-11-14 2017-09-30 13F GOPRO CL A 38268T103 597,869 19,348 3.34 6,583 39.94 0.0020
2017-08-11 2017-06-30 13F GOPRO CL A 38268T103 578,521 -101,918 -14.98 4,704 -20.54 0.0014
2017-05-22 2017-03-31 13F/A-1 GOPRO CL A 38268T103 680,439 -968,661 -58.74 5,920 -58.79 0.0018
2017-05-12 2017-03-31 13F GOPRO CL A 38268T103 680,439 5,920
2017-02-22 2016-12-31 13F/A-1 GOPRO CL A 38268T103 1,649,100 27,890 1.72 14,365 -46.88 0.0047
2017-02-13 2016-12-31 13F GOPRO CL A 38268T103 1,649,100 14,365
2016-11-10 2016-09-30 13F GOPRO CL A 38268T103 1,621,210 566,346 53.69 27,041 137.12 0.0092
2016-08-12 2016-06-30 13F GOPRO CL A 38268T103 1,054,864 39,155 3.85 11,404 -6.12 0.0041
2016-05-12 2016-03-31 13F GOPRO CL A 38268T103 1,015,709 68,375 7.22 12,148 -28.80 0.0047
2016-02-09 2015-12-31 13F GOPRO CL A 38268T103 947,334 -266,631 -21.96 17,062 -54.98 0.0062
2016-02-08 2015-09-30 13F/A-1 GOPRO CL A 38268T103 1,213,965 -46,719 -3.71 37,899 -42.98 0.0140
2015-11-09 2015-09-30 13F GOPRO CL A 38268T103 1,213,965 37,899
2015-08-12 2015-06-30 13F GOPRO CL A 38268T103 1,260,684 143,455 12.84 66,463 37.04 0.0230
2015-05-14 2015-03-31 13F GOPRO CL A 38268T103 1,117,229 634,463 131.42 48,500 58.91 0.0179
2015-02-13 2014-12-31 13F GOPRO CL A 38268T103 482,766 110,610 29.72 30,521 -12.47 0.0112
2014-12-16 2014-09-30 13F/A-1 GOPRO CL A 38268T103 372,156 372,156 34,871 0.0134
2014-11-14 2014-09-30 13F GOPRO CL A 38268T103 372,156 34,871 0.0134
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.