Booking Holdings Inc.
US ˙ NasdaqGS ˙ US09857L1089

SecurityBKNG / Booking Holdings Inc.
InstitutionFirst Horizon Advisors, Inc.
Latest Disclosed Ownership103 shares
Latest Disclosed Value $ 596,291
First Horizon Advisors, Inc. reports 0.96% decrease in ownership of BKNG / Booking Holdings Inc.

On August 6, 2025 - First Horizon Advisors, Inc. filed a 13F-HR form disclosing ownership of 103 shares of Booking Holdings Inc. (US:BKNG) valued at $596,292 USD as of June 30, 2025. The entity filed a previous 13F-HR on April 28, 2025 disclosing 104 shares of Booking Holdings Inc.. This represents a change in shares of -0.96% during the quarter. The current value of the position is $17,251 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2025-08-06 2025-06-30 13F BOOKING HOLDINGS INC COM COMMON STOCK 09857L108 103 -1 -0.96 596 24.43 0.0155
2025-04-28 2025-03-31 13F BOOKING HOLDINGS INC COM COMMON STOCK 09857L108 104 10 10.64 479 2.57 0.0135
2025-02-03 2024-12-31 13F BOOKING HOLDINGS INC COM COMMON STOCK 09857L108 94 -3 -3.09 467 14.46 0.0131
2024-11-08 2024-09-30 13F BOOKING HOLDINGS INC COM COMMON STOCK 09857L108 97 1 1.04 409 7.37 0.0114
2024-07-19 2024-06-30 13F BOOKING HOLDINGS INC COM COMMON STOCK 09857L108 96 3 3.23 380 12.76 0.0116
2024-04-26 2024-03-31 13F BOOKING HOLDINGS INC COM COMMON STOCK 09857L108 93 -115 -55.29 337 -54.27 0.0104
2024-02-06 2023-12-31 13F BOOKING HOLDINGS INC COM COMMON STOCK 09857L108 208 -11 -5.02 738 9.19 0.0244
2023-10-27 2023-09-30 13F BOOKING HOLDINGS INC COM COMMON STOCK 09857L108 219 -57 -20.65 675 -9.40 0.0244
2023-08-03 2023-06-30 13F BOOKING HOLDINGS INC COM COMMON STOCK 09857L108 276 -34 -10.97 745 -9.37 0.0258
2023-05-15 2023-03-31 13F BOOKING HOLDINGS INC COM COMMON STOCK 09857L108 310 -30 -8.82 822 20.00 0.0294
2023-02-10 2022-12-31 13F BOOKING HOLDINGS INC COM COMMON STOCK 09857L108 340 -20 -5.56 685 15.91 0.0253
2022-11-09 2022-09-30 13F BOOKING HOLDINGS INC COM COMMON STOCK 09857L108 360 -26 -6.74 591 -12.18 0.0237
2022-08-02 2022-06-30 13F BOOKING HOLDINGS INC COM COMMON STOCK 09857L108 386 363 1,578.26 673 1,146.30 0.0239
2022-05-10 2022-03-31 13F BOOKING HOLDINGS COMMON STOCK 09857L108 23 -424 -94.85 54 -94.96 0.0023
2022-05-10 2022-03-31 13F BOOKING HOLDINGS COMMON STOCK 09857L108 357 838
2022-02-09 2021-12-31 13F BOOKING HOLDINGS COMMON STOCK 09857L108 447 -109 -19.60 1,071 -18.80 0.0323
2021-11-15 2021-09-30 13F/A-1 BOOKING HOLDINGS COMMON STOCK 09857L108 556 298 115.50 1,319 133.87 0.0431
2021-11-09 2021-09-30 13F BOOKING HOLDINGS COMMON STOCK 09857L108 765 507 1,267 0.0185
2021-08-09 2021-06-30 13F BOOKING HOLDINGS COMMON STOCK 09857L108 258 5 1.98 564 -4.24 0.0304
2021-05-11 2021-03-31 13F BOOKING HOLDINGS COMMON STOCK 09857L108 253 3 1.20 589 5.94 0.0340
2021-02-11 2020-12-31 13F BOOKING HOLDINGS COMMON STOCK 09857L108 250 215 614.29 556 842.37 0.0373
2020-11-12 2020-09-30 13F BOOKING HOLDINGS INC COM COMMON STOCK 09857L108 35 2 6.06 59 13.46 0.0044
2020-07-31 2020-06-30 13F BOOKING HOLDINGS COMMON STOCK 09857L108 33 -3 -8.33 52 8.33 0.0041
2020-05-05 2020-03-31 13F BOOKING HOLDINGS COMMON STOCK 09857L108 36 -24 -40.00 48 -60.66 0.0045
2020-01-07 2019-12-31 13F BOOKING HLDGS INC COM COMMON STOCK 09857L108 60 10 20.00 122 25.77 0.0090
2019-10-23 2019-09-30 13F BOOKING HOLDINGS COMMON STOCK 09857L108 50 2 4.17 97 8.99 0.0076
2019-08-05 2019-06-30 13F BOOKING HOLDINGS COMMON STOCK 09857L108 48 6 14.29 89 23.61 0.0069
2019-04-26 2019-03-31 13F BOOKING HOLDINGS COMMON STOCK 09857L108 42 13 44.83 72 50.00 0.0058
2019-02-11 2018-12-31 13F BOOKING HLDGS INC COM COMMON STOCK 09857L108 29 -14 -32.56 48 -42.17 0.0043
2018-11-08 2018-09-30 13F/A-2 BOOKING HOLDINGS COMMON STOCK 09857L108 43 -1 -2.27 83 -6.74 0.0065
2018-11-05 2018-09-30 13F/A-1 BOOKING HOLDINGS COMMON STOCK 09857L108 43 0 155 0.0087
2018-11-05 2018-09-30 13F BOOKING HLDGS INC COM COMMON STOCK 09857L108 9 -35 88 0.0081
2018-08-06 2018-06-30 13F BOOKING HOLDINGS COMMON STOCK 09857L108 44 -3 -6.38 89 -8.25 0.0075
2018-05-02 2018-03-31 13F BOOKING HOLDINGS COMMON STOCK 09857L108 47 47 97 0.0094
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.