GrowGeneration Corp.
MX ˙ BMV ˙ US39986L1098
SecurityMX:GRWG / GrowGeneration Corp.
InstitutionVanguard Group Inc
Latest Disclosed Ownership2,908,341 shares
Ownership 4.88%
Vanguard Group Inc ownership in GRWG / GrowGeneration Corp.

2025-07-29 - Vanguard Group Inc has filed an SCHEDULE 13G/A form with the Securities and Exchange Commission (SEC) disclosing ownership of 2,908,341 shares of GrowGeneration Corp. (MX:GRWG). This represents 4.88 percent ownership of the company. In their previous filing dated 2024-11-12 , Vanguard Group Inc had reported owning 3,091,091 shares, indicating a decrease of -5.91 percent.

Institutional Ownership: 13D/G Filings

This table shows a history of the 13D/G filings made by the investor and/or investor group. Note that the share values in this table are not directly comparable to any numbers shown in the 13F table (if any).

File
Date
Effective
Date
Form Prev
Shares
Latest
Shares
ΔShares
(Percent)
Ownership
(Percent)
ΔOwnership
(Percent)
2025-07-29 2025-07-29 13G/A 3,091,091 2,908,341 -5.91 4.88 -6.51
2024-11-12 2024-11-12 13G/A 3,091,091 3,091,091 0.00 5.22 0.00
2024-11-04 2024-11-04 13G/A 3,091,091 5.22

Important Note: One of the primary uses of the 13D/G filings is to evaluate the ability of a firm to control a company (ie, the "beneficial ownership"). To that end, firms are required to report not just direct holdings in companies, but indirect holdings that they control. For investment firms, these indirect holdings can include shares in funds they manage, advisory accounts, and in the case of activist campaigns, pledged votes. Therefore, share counts listed in 13D/G filings can differ significantly than share counts listed in 13F filings.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-01-29 2025-12-31 13F GROWGENERATION COM 39986L109 2,679,874 -31,805 -1.17 4,020 -20.73 0.0001
2025-11-07 2025-09-30 13F GROWGENERATION COM 39986L109 2,711,679 -196,662 -6.76 5,071 86.47 0.0001
2025-08-11 2025-06-30 13F GROWGENERATION COM 39986L109 2,908,341 -158,661 -5.17 2,719 -17.90 0.0000
2025-05-09 2025-03-31 13F GROWGENERATION COM 39986L109 3,067,002 -11,874 -0.39 3,312 -36.34 0.0001
2025-02-11 2024-12-31 13F GROWGENERATION COM 39986L109 3,078,876 -12,215 -0.40 5,203 -20.98 0.0001
2024-11-13 2024-09-30 13F GROWGENERATION COM 39986L109 3,091,091 39,350 1.29 6,584 0.35 0.0001
2024-08-13 2024-06-30 13F GROWGENERATION COM 39986L109 3,051,741 59,150 1.98 6,561 -23.33 0.0001
2024-05-10 2024-03-31 13F GROWGENERATION COM 39986L109 2,992,591 21,306 0.72 8,559 14.76 0.0002
2024-03-11 2023-12-31 13F/A-1 GROWGENERATION COM 39986L109 2,971,285 58,053 1.99 7,458 -12.33 0.0002
2024-02-14 2023-12-31 13F GROWGENERATION COM 39986L109 2,971,285 58,053 7,458 0.0001
2023-12-18 2023-09-30 13F/A-1 GROWGENERATION COM 39986L109 2,913,232 11,040 0.38 8,507 -13.79 0.0002
2023-11-14 2023-09-30 13F GROWGENERATION COM 39986L109 2,913,232 11,040 8,507 0.0002
2023-08-14 2023-06-30 13F GROWGENERATION COM 39986L109 2,902,192 -39,889 -1.36 9,867 -1.93 0.0002
2023-07-14 2023-03-31 13F/A-1 GROWGENERATION COM 39986L109 2,942,081 114,493 4.05 10,062 -9.23 0.0003
2023-05-15 2023-03-31 13F GROWGENERATION COM 39986L109 2,942,081 114,493 10,062 0.0003
2023-02-10 2022-12-31 13F GROWGENERATION COM 39986L109 2,827,588 412,457 17.08 11,084 31.11 0.0003
2022-11-14 2022-09-30 13F GROWGENERATION COM 39986L109 2,415,131 -342,096 -12.41 8,454 -14.59 0.0002
2022-08-12 2022-06-30 13F GROWGENERATION COM 39986L109 2,757,227 -98,009 -3.43 9,898 -62.36 0.0003
2022-05-13 2022-03-31 13F GROWGENERATION COM 39986L109 2,855,236 222,960 8.47 26,297 -23.44 0.0006
2022-02-14 2021-12-31 13F GROWGENERATION COM 39986L109 2,632,276 55,043 2.14 34,350 -45.97 0.0008
2021-11-12 2021-09-30 13F GROWGENERATION COM 39986L109 2,577,233 38,775 1.53 63,580 -47.93 0.0016
2021-08-13 2021-06-30 13F GROWGENERATION COM 39986L109 2,538,458 275,519 12.18 122,100 8.59 0.0030
2021-05-14 2021-03-31 13F GROWGENERATION COM 39986L109 2,262,939 80,900 3.71 112,445 28.12 0.0030
2021-02-12 2020-12-31 13F GROWGENERATION COM 39986L109 2,182,039 427,060 24.33 87,762 212.96 0.0025
2020-11-16 2020-09-30 13F GROWGENERATION COM 39986L109 1,754,979 395,149 29.06 28,043 201.51 0.0009
2020-08-14 2020-06-30 13F GROWGENERATION COM 39986L109 1,359,830 1,359,830 9,301 0.0003
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.