GrowGeneration Corp.
MX ˙ BMV ˙ US39986L1098
SecurityMX:GRWG / GrowGeneration Corp.
InstitutionUBS Group AG
Latest Disclosed Ownership318,892 shares
Latest Disclosed Value $ 350,781
UBS Group AG ownership in GRWG / GrowGeneration Corp.

On May 5, 2026 - UBS Group AG filed a 13F-HR form disclosing ownership of 318,892 shares of GrowGeneration Corp. (MX:GRWG) valued at $350,781 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 29, 2026 disclosing 261,282 shares of GrowGeneration Corp.. This represents a change in shares of 22.05% during the quarter.

UBS Group AG has a history of taking positions in derivatives of the underlying security (GRWG) in the form of stock options. The firm currently holds call options representing 0 of underlying shares valued at $0 USD and put options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

MX:GRWG / GrowGeneration Corp. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-05 2026-03-31 13F GROWGENERATION COM 39986L109 318,892 57,610 22.05 351 -10.49 0.0000
2026-01-29 2025-12-31 13F GROWGENERATION COM 39986L109 261,282 4,695 1.83 392 -18.37 0.0000
2025-11-13 2025-09-30 13F GROWGENERATION COM 39986L109 256,587 -1,048,931 -80.35 480 -60.74 0.0001
2025-08-14 2025-06-30 13F GROWGENERATION COM 39986L109 1,305,518 -63,248 -4.62 1,221 -17.46 0.0002
2025-05-13 2025-03-31 13F GROWGENERATION COM 39986L109 1,368,766 237,010 20.94 1,478 -22.70 0.0003
2025-02-14 2024-12-31 13F GROWGENERATION COM 39986L109 1,131,756 1,070,438 1,745.72 1,913 1,370.77 0.0004
2024-11-14 2024-09-30 13F GROWGENERATION COM 39986L109 61,318 42,828 231.63 131 233.33 0.0000
2024-08-14 2024-06-30 13F GROWGENERATION COM 39986L109 18,490 -63,099 -77.34 40 -83.26 0.0000
2024-05-13 2024-03-31 13F GROWGENERATION COM 39986L109 81,589 13,852 20.45 233 37.06 0.0001
2024-02-09 2023-12-31 13F GROWGENERATION COM 39986L109 67,737 33,216 96.22 170 70.00 0.0001
2023-11-09 2023-09-30 13F GROWGENERATION COM 39986L109 34,521 -4,675 -11.93 101 -24.81 0.0000
2023-08-11 2023-06-30 13F GROWGENERATION COM 39986L109 39,196 17,578 81.31 133 82.19 0.0000
2023-05-12 2023-03-31 13F GROWGENERATION COM 39986L109 21,618 -10,680 -33.07 74 -42.06 0.0000
2023-02-08 2022-12-31 13F GROWGENERATION COM 39986L109 32,298 19,982 162.24 127 200.00 0.0000
2022-11-10 2022-09-30 13F GROWGENERATION COM 39986L109 12,316 12,135 6,704.42 42 4,100.00 0.0000
2022-08-10 2022-06-30 13F GROWGENERATION COM 39986L109 181 -10 -5.24 1 -50.00 0.0000
2022-05-16 2022-03-31 13F GROWGENERATION COM 39986L109 191 -3,092 -94.18 2 -95.24 0.0000
2022-02-14 2021-12-31 13F GROWGENERATION COM 39986L109 3,283 1,513 85.48 42 -4.55 0.0000
2021-11-15 2021-09-30 13F GROWGENERATION COM 39986L109 1,770 -4,384 -71.24 44 -85.14 0.0000
2021-08-13 2021-06-30 13F GROWGENERATION COM 39986L109 6,154 239 4.04 296 0.68 0.0001
2021-05-12 2021-03-31 13F GROWGENERATION COM 39986L109 5,915 -7,071 -54.45 294 -43.68 0.0001
2021-02-11 2020-12-31 13F GROWGENERATION COM 39986L109 12,986 12,986 522 0.0002
2020-11-12 2020-09-30 13F GROWGENERATION COM 39986L109 0 -28,591 -100.00 0 -100.00
2020-07-31 2020-06-30 13F GROWGENERATION COM 39986L109 28,591 28,591 195 0.0001
2020-05-01 2020-03-31 13F GROWGENERATION COM 39986L109 0 -1,757 -100.00 0 -100.00
2020-02-14 2019-12-31 13F GROWGENERATION COM 39986L109 1,757 1,757 7 0.0000
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2022-11-10 2022-09-30 13F GROWGENERATION COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2022-08-10 2022-06-30 13F GROWGENERATION COM Call 57,400 0.00 206 -61.06 n/a n/a n/a
2022-05-16 2022-03-31 13F GROWGENERATION COM Call 57,400 529 n/a n/a n/a
Disclosed Put Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share Price Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2022-05-16 2022-03-31 13F GROWGENERATION COM Put 0 -100.00 0 -100.00 n/a n/a n/a
2022-02-14 2021-12-31 13F GROWGENERATION COM Put 115,000 0.00 1,501 -47.09 n/a n/a n/a
2021-11-15 2021-09-30 13F GROWGENERATION COM Put 115,000 2,837 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.