Booking Holdings Inc.
MX ˙ BMV ˙ US09857L1089
SecurityMX:BKNG / Booking Holdings Inc.
InstitutionFirst Foundation Advisors
Latest Disclosed Ownership895 shares
Latest Disclosed Value $ 3,769,242
First Foundation Advisors reports 4.38% decrease in ownership of BKNG / Booking Holdings Inc.

On May 4, 2026 - First Foundation Advisors filed a 13F-HR form disclosing ownership of 895 shares of Booking Holdings Inc. (MX:BKNG) valued at $3,769,242 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 4, 2026 disclosing 936 shares of Booking Holdings Inc.. This represents a change in shares of -4.38% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-04 2026-03-31 13F BOOKING HOLDINGS COM 09857L108 895 -41 -4.38 3,769 -24.82 0.1518
2026-02-04 2025-12-31 13F BOOKING HOLDINGS COM 09857L108 936 -56 -5.65 5,013 -6.40 0.1889
2025-11-17 2025-09-30 13F BOOKING HOLDINGS COM 09857L108 992 -86 -7.98 5,357 -14.19 0.1980
2025-08-14 2025-06-30 13F BOOKING HOLDINGS COM 09857L108 1,078 37 3.55 6,242 30.15 0.2313
2025-05-08 2025-03-31 13F BOOKING HOLDINGS COM 09857L108 1,041 86 9.01 4,797 1.07 0.1952
2025-02-13 2024-12-31 13F BOOKING HOLDINGS COM 09857L108 955 119 14.23 4,745 34.76 0.1785
2024-11-14 2024-09-30 13F BOOKING HOLDINGS COM 09857L108 836 739 761.86 3,521 816.93 0.1326
2024-08-06 2024-06-30 13F BOOKING HOLDINGS COM 09857L108 97 9 10.23 384 20.38 0.0147
2024-05-10 2024-03-31 13F BOOKING HOLDINGS COM 09857L108 88 -7 -7.37 319 -5.06 0.0128
2024-02-14 2023-12-31 13F BOOKING HOLDINGS COM 09857L108 95 -89 -48.37 337 -40.74 0.0154
2023-11-15 2023-09-30 13F BOOKING HOLDINGS COM 09857L108 184 -7 -3.66 567 10.10 0.0265
2023-08-14 2023-06-30 13F BOOKING HOLDINGS COM 09857L108 191 -13 -6.37 516 -4.81 0.0223
2023-05-12 2023-03-31 13F BOOKING HOLDINGS COM 09857L108 204 -879 -81.16 541 -75.21 0.0249
2023-02-14 2022-12-31 13F BOOKING HOLDINGS COM 09857L108 1,083 -650 -37.51 2,183 -23.36 0.1045
2022-11-14 2022-09-30 13F BOOKING HOLDINGS COM 09857L108 1,733 -1,313 -43.11 2,847 -46.56 0.1394
2022-08-12 2022-06-30 13F BOOKING HOLDINGS COM 09857L108 3,046 -5,925 -66.05 5,327 -74.71 0.2353
2022-05-05 2022-03-31 13F BOOKING HOLDINGS COM 09857L108 8,971 -1,618 -15.28 21,067 -17.08 0.7606
2022-02-14 2021-12-31 13F BOOKING HOLDINGS COM 09857L108 10,589 10 0.09 25,405 1.17 0.8731
2021-11-15 2021-09-30 13F BOOKING HOLDINGS COM 09857L108 10,579 474 4.69 25,112 13.58 0.9373
2021-08-13 2021-06-30 13F BOOKING HOLDINGS COM 09857L108 10,105 540 5.65 22,110 -0.79 0.8514
2021-05-18 2021-03-31 13F BOOKING HOLDINGS COM 09857L108 9,565 441 4.83 22,285 9.66 0.9556
2021-02-16 2020-12-31 13F BOOKING HOLDINGS COM 09857L108 9,124 97 1.07 20,322 31.59 0.9009
2020-11-12 2020-09-30 13F Booking Holdings COM 09857L108 9,027 -60 -0.66 15,443 6.72 0.7166
2020-08-14 2020-06-30 13F Booking Holdings COM 09857L108 9,087 -56 -0.61 14,470 17.64 0.7460
2020-05-11 2020-03-31 13F Booking Holdings COM 09857L108 9,143 10 0.11 12,300 -34.42 0.7537
2020-02-11 2019-12-31 13F Booking Holdings COM 09857L108 9,133 491 5.68 18,757 10.59 0.9281
2019-11-12 2019-09-30 13F Booking Holdings COM 09857L108 8,642 740 9.36 16,961 14.49 0.9055
2019-08-14 2019-06-30 13F Booking Holdings COM 09857L108 7,902 1,404 21.61 14,814 30.66 0.8295
2019-05-13 2019-03-31 13F Booking Holdings COM 09857L108 6,498 5,860 918.50 11,338 931.67 0.6720
2019-02-14 2018-12-31 13F Booking Holdings COM 09857L108 638 409 178.60 1,099 142.07 0.0694
2018-11-13 2018-09-30 13F Booking Holdings COM 09857L108 229 229 454 0.0251
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.