Amazon.com, Inc.
MX ˙ BMV ˙ US0231351067
SecurityMX:AMZN / Amazon.com, Inc.
InstitutionVision Capital Management, Inc.
Latest Disclosed Ownership101,906 shares
Latest Disclosed Value $ 21,224,007
Vision Capital Management, Inc. reports 3.71% increase in ownership of AMZN / Amazon.com, Inc.

On April 24, 2026 - Vision Capital Management, Inc. filed a 13F-HR form disclosing ownership of 101,906 shares of Amazon.com, Inc. (MX:AMZN) valued at $21,224,007 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 27, 2026 disclosing 98,256 shares of Amazon.com, Inc.. This represents a change in shares of 3.71% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-04-24 2026-03-31 13F AMAZON COM COM 023135106 101,906 3,650 3.71 21,224 -6.42 1.6741
2026-01-27 2025-12-31 13F AMAZON COM COM 023135106 98,256 -1,050 -1.06 22,679 4.01 1.7239
2025-10-23 2025-09-30 13F AMAZON COM COM 023135106 99,306 -4,075 -3.94 21,805 -3.86 2.6899
2025-07-16 2025-06-30 13F AMAZON COM COM 023135106 103,381 998 0.97 22,681 16.43 2.9802
2025-04-30 2025-03-31 13F AMAZON COM COM 023135106 102,383 4,887 5.01 19,479 -8.93 2.8076
2025-01-27 2024-12-31 13F AMAZON COM COM 023135106 97,496 -415 -0.42 21,390 17.24 3.1431
2024-11-05 2024-09-30 13F AMAZON COM COM 023135106 97,911 -179 -0.18 18,244 -3.76 2.5717
2024-08-07 2024-06-30 13F AMAZON COM COM 023135106 98,090 -267 -0.27 18,956 6.84 2.8200
2024-05-09 2024-03-31 13F AMAZON COM COM 023135106 98,357 -5,158 -4.98 17,742 12.80 2.6463
2024-01-17 2023-12-31 13F AMAZON COM COM 023135106 103,515 26 0.03 15,728 19.56 2.4520
2023-10-25 2023-09-30 13F AMAZON COM COM 023135106 103,489 -240 -0.23 13,156 -2.71 2.4208
2023-08-01 2023-06-30 13F AMAZON COM COM 023135106 103,729 -1,150 -1.10 13,522 24.83 2.3079
2023-05-03 2023-03-31 13F AMAZON COM COM 023135106 104,879 -2,561 -2.38 10,833 20.04 1.9642
2023-01-26 2022-12-31 13F AMAZON COM COM 023135106 107,440 1,772 1.68 9,025 -24.42 1.7246
2022-10-21 2022-09-30 13F AMAZON COM COM 023135106 105,668 -896 -0.84 11,940 5.50 2.4652
2022-08-10 2022-06-30 13F AMAZON COM COM 023135106 106,564 101,308 1,927.47 11,318 -33.94 2.1342
2022-04-28 2022-03-31 13F Amazon.com cs 023135106 5,256 83 1.60 17,134 -0.67 2.8165
2022-01-24 2021-12-31 13F Amazon.com cs 023135106 5,173 18 0.35 17,249 1.86 2.5747
2021-10-07 2021-09-30 13F Amazon.com cs 023135106 5,155 49 0.96 16,934 -3.59 2.7621
2021-07-15 2021-06-30 13F Amazon.com cs 023135106 5,106 1 0.02 17,565 11.21 2.9004
2021-04-21 2021-03-31 13F Amazon.com cs 023135106 5,105 -144 -2.74 15,795 -7.61 2.8099
2021-01-20 2020-12-31 13F Amazon.com cs 023135106 5,249 -79 -1.48 17,096 1.91 3.1770
2020-10-21 2020-09-30 13F Amazon.com cs 023135106 5,328 -57 -1.06 16,776 12.92 3.5222
2020-07-24 2020-06-30 13F Amazon.com cs 023135106 5,385 -421 -7.25 14,856 31.24 3.4072
2020-04-14 2020-03-31 13F Amazon.com cs 023135106 5,806 -127 -2.14 11,320 3.26 3.0053
2020-01-21 2019-12-31 13F Amazon.com cs 023135106 5,933 64 1.09 10,963 7.61 2.5665
2019-11-01 2019-09-30 13F AMAZON COM INC COM cs 023135106 5,869 -185 -3.06 10,188 -11.13 2.6461
2019-07-29 2019-06-30 13F AMAZON COM INC COM cs 023135106 6,054 -139 -2.24 11,464 3.95 3.0086
2019-05-01 2019-03-31 13F AMAZON COM INC COM cs 023135106 6,193 -120 -1.90 11,028 16.30 3.0669
2019-01-10 2018-12-31 13F AMAZON COM INC COM cs 023135106 6,313 -212 -3.25 9,482 -27.45 2.9890
2018-10-10 2018-09-30 13F AMAZON COM INC COM cs 023135106 6,525 -7 -0.11 13,070 17.72 3.5348
2018-07-06 2018-06-30 13F AMAZON COM INC COM cs 023135106 6,532 -3,155 -32.57 11,103 -20.81 3.2338
2018-04-23 2018-03-31 13F AMAZON COM INC COM cs 023135106 9,687 -242 -2.44 14,020 20.74 4.1354
2018-02-08 2017-12-31 13F AMAZON COM INC COM cs 023135106 9,929 -313 -3.06 11,612 17.94 3.3777
2017-11-09 2017-09-30 13F AMAZON COM INC COM cs 023135106 10,242 -312 -2.96 9,846 -3.62 3.1308
2017-08-10 2017-06-30 13F AMAZON COM INC COM cs 023135106 10,554 -64 -0.60 10,216 8.53 3.5039
2017-05-09 2017-03-31 13F AMAZON COM INC COM cs 023135106 10,618 -233 -2.15 9,413 15.68 3.3824
2017-02-06 2016-12-31 13F AMAZON COM INC COM cs 023135106 10,851 -45 -0.41 8,137 -10.81 3.1785
2016-11-15 2016-09-30 13F AMAZON COM INC COM cs 023135106 10,896 -1,975 -15.34 9,123 -0.96 3.8227
2016-08-12 2016-06-30 13F AMAZON COM INC COM cs 023135106 12,871 -11,558 -47.31 9,211 -36.48 3.9011
2016-05-10 2016-03-31 13F AMAZON COM INC COM cs 023135106 24,429 -482 -1.93 14,502 -13.87 3.5398
2016-02-12 2015-12-31 13F AMAZON COM INC COM cs 023135106 24,911 -9,455 -27.51 16,837 -4.29 3.8590
2015-11-13 2015-09-30 13F AMAZON COM INC COM cs 023135106 34,366 -11,042 -24.32 17,592 -10.75 3.9352
2015-08-14 2015-06-30 13F AMAZON COM INC COM cs 023135106 45,408 -11,619 -20.37 19,711 -7.11 3.6705
2015-05-01 2015-03-31 13F AMAZON COM INC COM cs 023135106 57,027 -17,283 -23.26 21,220 -7.99 3.1760
2015-02-11 2014-12-31 13F AMAZON COM INC COM cs 023135106 74,310 13,217 21.63 23,062 17.07 2.6556
2014-11-14 2014-09-30 13F AMAZON COM INC COM cs 023135106 61,093 -2,209 -3.49 19,699 -4.18 2.4523
2014-08-14 2014-06-30 13F AMAZON COM INC COM cs 023135106 63,302 13,129 26.17 20,559 21.82 2.4559
2014-05-15 2014-03-31 13F AMAZON COM INC COM cs 023135106 50,173 46,305 1,197.13 16,876 993.71 2.0565
2014-02-18 2013-12-31 13F AMAZON COM INC COM cs 023135106 3,868 0 0.00 1,543 27.63 0.1836
2013-11-04 2013-09-30 13F AMAZON COM INC COM cs 023135106 3,868 -150 -3.73 1,209 8.33 0.1431
2013-07-25 2013-06-30 13F AMAZON COM INC COM cs 023135106 4,018 4,018 1,116 0.1789
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.