Amazon.com, Inc.
MX ˙ BMV ˙ US0231351067
SecurityMX:AMZN / Amazon.com, Inc.
InstitutionS.E.E.D. Planning Group LLC
Latest Disclosed Ownership78,938 shares
Latest Disclosed Value $ 16,440,322
S.E.E.D. Planning Group LLC reports 7.50% increase in ownership of AMZN / Amazon.com, Inc.

On April 23, 2026 - S.E.E.D. Planning Group LLC filed a 13F-HR form disclosing ownership of 78,938 shares of Amazon.com, Inc. (MX:AMZN) valued at $16,440,322 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 9, 2026 disclosing 73,429 shares of Amazon.com, Inc.. This represents a change in shares of 7.50% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-23 2026-03-31 13F AMAZON COM COM 023135106 78,938 5,509 7.50 16,440 -3.00 4.7743
2026-01-09 2025-12-31 13F AMAZON COM COM 023135106 73,429 210 0.29 16,949 5.42 4.8305
2025-10-14 2025-09-30 13F AMAZON COM COM 023135106 73,219 -226 -0.31 16,077 -0.23 4.6853
2025-07-08 2025-06-30 13F AMAZON COM COM 023135106 73,445 -319 -0.43 16,113 14.81 5.0515
2025-04-08 2025-03-31 13F AMAZON COM COM 023135106 73,764 3,730 5.33 14,034 -8.66 4.7296
2025-01-14 2024-12-31 13F AMAZON COM COM 023135106 70,034 -5,477 -7.25 15,365 9.20 5.1282
2024-10-15 2024-09-30 13F AMAZON COM COM 023135106 75,511 43 0.06 14,070 -3.52 4.6653
2024-07-18 2024-06-30 13F AMAZON COM COM 023135106 75,468 440 0.59 14,584 7.77 5.3023
2024-04-16 2024-03-31 13F AMAZON COM COM 023135106 75,028 -2,435 -3.14 13,534 14.99 4.9414
2024-01-26 2023-12-31 13F AMAZON COM COM 023135106 77,463 -1,265 -1.61 11,770 17.61 4.7434
2023-10-17 2023-09-30 13F AMAZON COM COM 023135106 78,728 -18,689 -19.18 10,008 -21.20 3.8594
2023-07-18 2023-06-30 13F AMAZON COM COM 023135106 97,417 3,665 3.91 12,699 31.15 4.4567
2023-04-13 2023-03-31 13F AMAZON COM COM 023135106 93,752 15,268 19.45 9,684 46.89 3.7372
2023-01-19 2022-12-31 13F AMAZON COM COM 023135106 78,484 19,471 32.99 6,593 -1.15 2.8572
2022-10-20 2022-09-30 13F AMAZON COM COM 023135106 59,013 -112 -0.19 6,669 6.19 3.1185
2022-07-26 2022-06-30 13F AMAZON COM COM 023135106 59,125 56,982 2,658.98 6,280 -10.11 2.8440
2022-04-26 2022-03-31 13F AMAZON COM COM 023135106 2,143 -170 -7.35 6,986 -9.41 2.9790
2022-01-24 2021-12-31 13F AMAZON COM COM 023135106 2,313 59 2.62 7,712 4.16 3.3467
2021-10-21 2021-09-30 13F AMAZON COM COM 023135106 2,254 96 4.45 7,404 -0.27 3.4928
2021-07-14 2021-06-30 13F AMAZON COM COM 023135106 2,158 94 4.55 7,424 16.25 3.6545
2021-04-21 2021-03-31 13F AMAZON COM COM 023135106 2,064 797 62.90 6,386 54.74 3.5038
2021-01-19 2020-12-31 13F AMAZON COM COM 023135106 1,267 102 8.76 4,127 12.51 2.4777
2020-10-16 2020-09-30 13F AMAZON COM COM 023135106 1,165 -183 -13.58 3,668 -1.37 2.6887
2020-07-17 2020-06-30 13F/A-1 AMAZON COM COM 023135106 1,348 -314 -18.89 3,719 14.78 2.9072
2020-07-06 2020-06-30 13F AMAZON COM COM 023135106 1,348 -314 3,896 3,015,316.5076
2020-04-17 2020-03-31 13F AMAZON COM COM 023135106 1,662 62 3.88 3,240 9.57 3.1461
2020-02-10 2019-12-31 13F/A-1 AMAZON COM COM 023135106 1,600 1,600 2,957 2.5701
2020-01-22 2019-12-31 13F AMAZON COM COM 023135106 1,521 2,811
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.